IT is responsible for all tech/dev/R&D/innovation. Right?
But what is the function of IT in a fast-moving data-driven hyper-competition market?
It is no longer mostly CTOs who hold businesses’ purse strings; by 2017 chief marketing officers will spend more on IT than their CIOs, reckons Gartner.
Customers are no longer willing just to buy the latest technology; they want to pay for specific results, for instance for sales increases achieved by using analytics software.