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New IT

IT is responsible for all tech/dev/R&D/innovation. Right?

But what is the function of IT in a fast-moving data-driven hyper-competition market?

It is no longer mostly CTOs who hold businesses’ purse strings; by 2017 chief marketing officers will spend more on IT than their CIOs, reckons Gartner.

Customers are no longer willing just to buy the latest technology; they want to pay for specific results, for instance for sales increases achieved by using analytics software.