The title comes from one of the TED talks about a photographer changing his style as a response to feedback over and over, and never accomplishing much. The talk’s theory is called the Helsinki bus stop theory as it was told in the context of going back and picking up another bus from the (Helsinki) bus stop and not reaching the destination.
Often investors prefer startups to change “buses” fast so the testable surface area of ideas increases. But as in the TED talk enduring the feedback and building on could be the best way.