career hacks sales

Cialdini’s Six Principles of Influence

  1. Reciprocity – looking after people
  2. Scarcity – capacity we only have 1 slot, I can get you if you give me your order
  3. Authority – knows everything, important in Tech field
  4. Likeability – get people to talk about themselves
  5. Social proof – who have done business with
  6. Commitment and consistency – would you look after my stuff, what’s preventing you signing the deal, if I fix this will you sign this order
    Also important are confidence and enthusiasm